There is a reason
why those jingles that we first hear
as a child stay with us for so long...
there is a reason
why those Christmas songs
that are replayed on the radio
get stuck in our head
and then get repeated by us just for fun...
there is a reason
why a Number One song
catches the attention of someone,
gets shared, and then goes viral
simultaneously all around the world...
there is a reason
why a certain song sticks out
among the crowd of infinite streams
that there are and does not fade
out of the public consciousness
no matter what...
there is a reason
why we get attached to songs,
to artists, to music, to the words of lyrics
that seem to say everything
that we openly want to convey...
there is a reason
why when we need to remember
something, someone, somewhere,
at some time in our life,
we fall back upon that spark of magic
that can only be experienced by
hearing it with your ears
as well as feeling it with your heart -
that can make you close your eyes,
that can take your breath away,
and can sometimes give you goose pimples...
there is a reason
why we hold on to memories
of childhood experiences
that can easily return to our thoughts
after hearing the slightest of jingles.